About Emily

Director at IN FRONT OF


With my 10+ years of working in sales for global fashion businesses; my career has successfully revolved around developing new business, driving sales and closing partnership deals.

I have driven revenue and GMV through acquiring sellers and merchant trade for fashion, e-commerce and marketplace businesses such as Arcadia, SMCP, Harvey Nichols, eBay and The British Fashion Council.


I have personally closed and converted hundreds of brand and sellers including large fashion brands onto major marketplaces such as Capri Holdings and The Estée Lauder Group at my time with Harvey Nichols.

In 2021 in my role of UK lead for fashion acquisition & business development; I successfully grew GMV for eBay fashion by 4x in under 10 months resulting in a multi-million, eight-figure turnover.

During my time at The British Fashion Council as Head of Commercial Network, I doubled the size and value of the patron portfolio of enterprise fashion houses to a seven-figure annual run-rate for the company.


Due to expertise, passion and proven success; in 2022 I launched IN FRONT OF LTD to offer flexible and targeted business development solutions to businesses both big and small given my expansive network and ability to close deals quickly and efficiently.

Emily Heap

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